How Events Are Promoted
Targeted Alumni Marketing
Provides a Well-Educated Pool of Qualified Candidates with Specific Skill Sets
and Industry Background You Need
seasonedPRO university-sponsored
Recruitment and Career Advancement Conferences are marketed to hundreds of
thousands of working professionals using the university’s proprietary alumni database — truly a one-of-a-kind
opportunity to reach an experienced, qualified and highly educated labor
market. Multiple messages involving a variety of media and formats are used to
reach the audience including:
·
Dedicated
email blasts to alumni living within proximity to the conference event using
the university’s proprietary alumni database
·
Embedded
articles and notices in the university’s electronic newsletters
·
Online
banners on the university’s alumni home pages, alumni chapter and career center
web site pages
·
Alumni
print publications
·
Post
cards mail to alumni home addresses
·
Flyer
handouts at alumni events
·
Distribution
to fully employed alumni earning their MBA
·
Distribution
to recruitment-partnering professional association members in IT, Marketing,
Engineering, Management, HR and others.
·
Distribution
to university faculty and staff associated with targeted fields and industries
Attendees
pay a fee to attend the conference, so you know they are serous about their
careers and motivated to make a change if the right opportunity comes along.
Attendees are there for all the right reasons—from seeking advancement with
their present employer, to transferring to a new or related field of work to
looking for a career that better matches their values and passions.
Below
is just a few examples of some electronic and print ads promoting the
recruitment and career advancement conferences:
SAMPLE ALUMNI
MARKETING: